While you probably know that adding a personal touch is key in making your site stand out from the crowd and get noticed, having a guest author is a terrific way to send traffic to your web site or blog.
Sending out a notice that you're looking for an author to feature creates excitement about your site, and accepting post and content submissions gives you a high level of reader participation.
Now that you've decided upon a guest author and have posted their submission, you can be sure that he or she has told everyone on their list to come and check out your site! This brings you entirely new people (hello new traffic!) to look at your site – and when they see it, they will also see what you're offering and more visitors to your site means more money in your bank account each month! Expanding their network and audience will also encourage guest authors to submit they're content to your site because being introduced to your circle of readers can greatly expand their web presence.
Be sure to encourage authors to want to work with you by offering a featured author’s tab, pics and links to their website. It's not just about generating traffic. Guest authors can also supply you with fresh content without any effort on your part. They can expand on topics you don't know much about thus giving added value to your readers. All parties – you, your guest author, and your viewers will benefit from this exchange and that means more traffic (and revenue) for you!